Human Capital Management is the Acquiring, Maintaining, Nurturing and Strengthening of the people who actually execute the projects in your firm. It's the projects that generate the revenue that is your business. This conversation focuses on acquiring people.
You'll see on social media people complaining about how architects don't get education in business, and then they go into business and they fail. And what are they missing? Well, it's just an introduction to basic business foundational concepts, and the 16th competency standard is understand foundational business principles to operate a practice.